Overview

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When Colby Raha broke the world record Quarter Pipe air on the world's largest mega ramp at Revel Surf Parks in Mesa, Arizona, we were there.

Get Sendy partnered with GoPro to organically showcase the Hero 13's Ultra Wide camera setting at the precise moment the internet needed to see it. No studio. No scripted ad. Just a world record, captured perfectly.

By embedding the product into a genuine cultural moment, one that fans, athletes, and sports media were already talking about, we turned a camera feature into proof. The kind of content that doesn't feel like marketing because it isn't. It's news.

What this campaign delivered:

• 1.52M impressions from a single organic post
• 96,475 interactions, real engagement, not passive scrolling
• 53% share rate, over half of everyone who liked the post shared it with a friend
• $46,400 in Earned Media Value

The 53% share intent is the number that matters most. It tells you that viewers weren't just watching, they were vouching for it. That's the difference between a brand placement and a brand moment.

For GoPro, it was product credibility at scale. For Mesa Tourism and Revel Surf Parks, it was location exposure tied to a world record. For the audience, it was just the most insane thing they'd seen that week.

That's the Get Sendy model: find where adventure and culture intersect, show up with the right gear, and let the moment do the selling.